Putting your social media pieces together

Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. So far we’ve covered: 1. Social Media for Lead Generation and Acquisition 2. Using Social Media in an Awareness Campaign 3. Using Social Media in a Brand Marketing Campaign 4. Using social media in a Loyalty Campaign Hopefully […]

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Internet Marketing Basics pt. 1

As I’ve said while I’m finishing my Masters cert. in Internet Marketing my time is going to be a little sparse, but then while getting frustrated with some people who were confusing strategies with tactics I had an idea. Everyone can benefit from learning the basics of internet marketing. Whether it’s defining common terms, discussing […]

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I’m going to be an Author!

I’m writing a book on social media. That’s right, me and Jacob Morgan (my co-author on Social Media for Authors) got a book deal and are now writing a guide to social media. That’s why I’ve been a bit pre-occupied and haven’t been as active on Twitter, my blog or other places. In fact we got the book […]

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How to Optimize Your Online Business and Web Marketing

Successful online business owners understand that the landscape of the internet is continuously changing. They also have a clear understanding that it is virtually impossible to perfect every aspect of their online business. In your quest for success, certain responsibilities and tasks must be understood and accomplished in order to maintain that success. Optimizing your […]

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