Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. After giving it some thought and reading the ClickZ article he quoted […]

The FINAL word on social media ROI is this… sometimes. Give me a few minutes of your time and I’ll gladly explain. Right now people seem to be fretting far too much over ROI and social media. Right now the camps seem to be polarized and split into two very outspoken groups. One side chanting “Social Media […]

This is a list of words that YOU have used to describe me. These are words that as far as the Internet knows are what I’m associated with, what I’m known for, and what I’m all about… pretty neat huh? (if you want to see it in full sized glory just click on it, it’s […]

I’ve been doing some research for a client recently and looking at some top performers in eCommerce which is when I came across Amazon’s rather extensive network of Facebook Fan pages. I’ve also found 2 twitter accounts and 2 YouTube accounts, but Amazon doesn’t make it easy. They don’t have a nice list of all their […]

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. Actually, it can be used quite effectively so long as you have all of your other ducks in a row first. Which if you need help with there are resources that can help you […]

Whether you’re an author or just a social media beginner this free eBook is for you. Jacob Morgan of Mighty Mouth Media and myself(representing Shua Consulting) wrote a free eBook that covers the basics of social media and it’s applications. If you’re not a beginner or an author we’d appreciate it if you’d send the book along to someone who could benefit from […]

Currently the Shua Marketing and Consulting (shuaconsulting.com) page is currently undergoing some major changes, until finished the URL will redirect to this page about  the services I offer. Social media & internet marketing, consulting, coaching, training, and strategizing is what I do. If you know what you’re looking for and how I can help you […]

SEO, SEM, ORM, PPC, SMPR, social media, new media, FaceBook, Twitter, Jaiku, Plaxo, LinkedIn, MySpace, Wiki’s, Google alerts, omg! It’s all so confusing, to know what’s out there, how to get the information, how to apply it and how to make it work. Social media is changing the way we interact online and how consumers […]

So far the ORSM09 has been great! A HUGE thanks to Hotcakes for “sponsoring” me to get in. As previously mentioned I’m on a hunt for Social Media at the OSRM09 (Outdoor Retailer Summer Market) and let me tell you… I found it! There are 2 brands that stand out from the pack in all of this. One is a great […]

SEO stands for Search Engine Optimization, and even though people keep saying it’s dead or dying and it’s all because of social media, but the absolute opposite is true. How do I know this? Easy, do a Google Search. More importantly do a Google Search for yourself. I ran a google search for my name […]