Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. So far we’ve covered: 1. Social Media for Lead Generation and Acquisition 2. Using Social Media in an Awareness Campaign 3. Using Social Media in a Brand Marketing Campaign 4. Using social media in a Loyalty Campaign Hopefully […]

Yesterday I was stunned when I went to Pandora‘s site and the music of Blaqk Audio started playing before I even signed in. I double checked Foobar to make sure it wasn’t playing, checked other tabs to see where the music was playing from and then I noticed the little bar pictured to the right. How great is […]

We’re seeing new titles of Social Media Manager, Director, etc. lately. I’ve even seen an opening or two for a VP of Social Media and one CSMO (Chief Social Media Officer). How far away is the CCO or CCCO? Is this the next evolution of business, is it the next big workplace revolution? One where […]

As previously mentioned, I’m looking for a new employment opportunity, and as such I have been applying everywhere around the LA / Monrovia, CA area. During this search I have seen some of the most awful, lengthy, horrendous methods of applying for anything. I have filled out job profiles on corporate websites that have taken 45+ […]

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. […]

As I’ve said while I’m finishing my Masters cert. in Internet Marketing my time is going to be a little sparse, but then while getting frustrated with some people who were confusing strategies with tactics I had an idea. Everyone can benefit from learning the basics of internet marketing. Whether it’s defining common terms, discussing […]

On Tuesday I added Brainwashed by Seth Godin to the “All of Seth Godin’s Free ebooks in one place” list that I have been keeping up on this site. That led me to start poking around and start looking to see if maybe there were some others I might have missed. Yes, yes I did. […]

I’m writing a book on social media. That’s right, me and Jacob Morgan (my co-author on Social Media for Authors) got a book deal and are now writing a guide to social media. That’s why I’ve been a bit pre-occupied and haven’t been as active on Twitter, my blog or other places. In fact we got the book […]

The book is going to be called “Twitter Says” and I’m not going to be writing it so much as compiling it. For the next 2 months I’m going to be asking various questions via Twitter about all kinds of subjects. I’ll be using the hastag #TwitterSays so you can follow along if you’d like. […]

Successful online business owners understand that the landscape of the internet is continuously changing. They also have a clear understanding that it is virtually impossible to perfect every aspect of their online business. In your quest for success, certain responsibilities and tasks must be understood and accomplished in order to maintain that success. Optimizing your […]