A few days back I received a message that I felt was pretty spammy from a twitter user Liquid4Health — I will not be posting a link to their profile for reasons of principle. Because I generally like to give people the benefit of the doubt, I went head and opened the message only to […]

Last week Dave Fleet put up a post about the 8 Questions to Ask Your “Social Media Expert”. Personally I don’t like the term Social Media Expert. It’s vague, it’s over used, and it’s impossible to be. How can you be an “expert” in something that is literally growing and changing everyday? Are you an expert in all […]

As a follow up to yesterday’s incredibly successful post (over 16,000 views on Social Media Today so far) I’m going to not just tell you, but I’m going to show you why Twitter followers mean nothing when judging value. Take a look at these two accounts. Mozelle is from New Delhi and Gusella is from Mumbai and their accounts are EXACTLY the […]

As promised I’m giving away a copy of the The NOW Revolution (7 Shifts to Make Your Business Faster, Smarter and More Social) by Jay Baer and Amber Naslund. It’s going to be quite simple to win, all you need to do is tweet a post from New Mix Marketing with the tag #NMMBlog. Each tweet gets an entry into the drawing […]

Using social media in a brand marketing campaign can help make your brand more tangible. The goal is to associate the company with it’s services and offerings. This type of campaign will usually have hooks into the sales channels and marketing materials are often riddled with copy points surrounding what it is, does, or offers […]

TwittFaced, The book that Jacob and I have been slaving away over, is finally available for pre-order on Barns & Noble online. It’s really exciting seeing something you’ve put so much effort into coming to life. When I was in junior high I flirted with the idea of being an author and it’s been on my […]

There is a problem on Twitter and that problem is free speech. People are allowed to say what ever they want, when ever they want, and this costs Twitter money. Money that isn’t being well spent if people are getting no value from it and it’s causing unnecessary calls to their API and use of […]

Today I was speaking with one of my coaching clients and he asked me “Is there a Twitter cheat sheet anywhere I can get?” In TwittFaced (Your Toolkit for Understanding and Maximizing Social Media) my co-author and I cover Twitter basics and ideals extensively, but I have yet to do that here.Well friends, that’s what this post is. The […]

ZizZazz is a maker of powdered energy supplements that come in a little pouch and you then add them to water or other beverages and help give it a bit more of an energy kick.  So what does this have to do Social Media, Internet Marketing and Online Life? Everything. I haven’t talked about my use […]

Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. They need to be aware of your brand. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from […]