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Category Archives: Guest Post

Guest posts done by others or done by me

Goldman Sachs says Social Media has little effect on what you buy

Goldman Sachs Social Media PollRecently Goldman Sachs decided to do a poll to achieve who knows what. The question was vague, the demographics not released, and just about all other pertinent info was never given out. Basically this was a terrible poll done with no real objective as far as they have released or that I could see or could find.

It was even released as saying that it was Facebook who was at fault even though Facebook isn’t expressly asked. Let’s be honest, this was a terrible terrible terrible vague and pointless poll.

Taking this in mind I’ve put the exact same poll up at New Mix Marketing so we can see how YOU would answer the same poll.

Goldman Sachs says  Social Media has little effect on what you buy – NMMBLog

Thanks for reading,
Josh “Shua” Peters

Twitter 101 is up!

Marketing Success 101 I had the great fortune to talk to my new friend Kayvan Mott this morning on his online radio show Marketing 101. I talked a bit about TwittFaced, and a bunch about Twitter as my topic for today was Twitter 101.

The podcast is now available for both streaming and download, so even if you can’t listen right now, you can download it and save it for later. After you do, feel free to stop back here and let me know what you think.

Thanks for all your support,
Josh S Peters

Join me on Marketing Success 101 Tomorrow

Marketing Success 101Tomorrow I’ll be the guest on Marketing Success 101 where I’ll be talking about using and maximizing Twitter for your business. This online radio show should last about 30 minutes and starts at 10am PST.

I hope you’ll join us, or forward this post to someone you know who would ebenfit from it.

Thanks,
Josh “Shua” Peters

New Mix Marketing is LIVE

The New Mix Marketing blog is live and going. The first article Get MAD-R About Your Social Media Marketing is up. Every monday I’ll be posting on Shuaism the link to my NMM article.

I’d like to thank all my loyal Shuaism readers and I hope you’ll all join me and many other bright and talented people over at New Mix Marketing.

Thanks for reading,
Josh S Peters

The New Mix Marketing Blog Launches Monday

New Mix MarketingNext Monday some fellow marketers and I will be launching a brand new blog. The New Mix Marketing blog will be a culmination of efforts from such amazing people as Rick Galan, Scott Duehlmeier, Darin “Doc” Berntson, Nick Johnson, and myself. The blog will be covering  will be coming along as soon as we find suitable writers for these subjects.

The traditional marketing mix has been changed forever with the addition of the internet. The new marketing mix can contain any combination of  SEO, PPC, Social Media, PR, Branding,  UX/UI Design, Email Marketing, Affiliate Marketing, and Media Buys / Online Advertising with new niche’s opening up all the time. That’s why I’ve assembled this team of professionals to work on this blog together.

Initially we’re starting out with SEO, PPC, Social Media, PR, Branding, and  UX/UI Design being covered, with the rest being filled once we find suitable writers for each topic (if that’s you send me an email telling me why it’s you). Our vision for the blog is to have it become  a “one stop shop” for people wanting to learn all about the new marketing mix that exists online today.

This does however bring up the question of what will happen to Shuaism. As of right now I’m going to be putting more of my actionable material on NMM, and I’ll be using this blog as more of a “playground” of thought. Someplace to explore more ideas, put less How-To’s & such on it, and get it to be more of a platform for others to be heard as well. No matter what, it’s still going to be great content.

I hope that all you amazing readers here will hop on over to New Mix Marketing and sign up to follow us on there.We’re all very excited, and hope you will join us in this new endeavor.

Thanks for reading,
Josh S Peters

p.s. I’m going to be giving away a copy of Jay Baer & Amber Naslund‘s new Book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social next week, so stay tuned for that.

5 Ways to Market Your Online Video Successfully

If you’ve got a great online video but aren’t sure how to showcase it, you’ve come to the right place. With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business. But they can also easily get lost in the shuffle. Here are some tips to attract attention and draw in your audience:

1. Keep it Simple The best way to ensure brand notoriety and engage with an audience is to keep your video shorthand sweet. Ask yourself what the key benefit to the audience is and create messaging that lets the audience know what’s in it for them. The more targeted and concise your video, the more memorable it will be.

2. Make Sure it Stands Out If you’ve got a great video, the last thing you want is to have it buried on your home page. The more easily accessible your video is, the more hits it will get. Also, keep in mind that you must have your organization’s name tied to it to ensure brand recognition.

3. Rely on Search Engines Since search engines now have more capabilities to display videos, they’re a great way to get your video noticed organically. And with video so prevalent on the Internet, you actually have a better chance of getting noticed with your video than you do with plain text.

4. Use Video Hosting Website YouTube and other video hosting sites are great ways to get your product or service noticed by people who weren’t necessarily looking for you. And, you can create your own channel and showcase your videos without spending money on bandwidth. Bottom line, these sites are a great way to build awareness and boost your ROI.

5. Inspire Your Audience to Take ActionWhether it’s to learn more or buy your product, your video isn’t any good if it doesn’t allow yourtarget audience to take action. So, even if your video is purely educational – you want to makesure you give your audience the information they need to build a stronger relationship with you.

Bio: Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger at First In Education and performs research surrounding online schools.

Is Social Media Changing the Political Climate As We Know It?

If you ever played the game, Command & Conquer: Red Alert, you know that Albert Einstein invented a machine to change the weather. It was a Weather Machine (or something to that effect) capable of destroying your enemy’s units and buildings. It wasn’t the best weapon you could get, but if you had it you could tilt the game in your favor. If Albert Einstein were a lesser man he would have done so in real life. If he were alive today he would be a staunch advocate of social media. Why? For politicians today there is a sort of machine that exists, it’s called the Internet.

It’s hard to deny the influence of social media in politics. Barack Obama and Hillary Clinton both announced their candidacies for President in 2008 on Youtube. Barack Obama’s campaign was defined by its ability to turn the young, the media hungry, and web savvy away from apathy and dejected cynicism, and into avid supporters that propelled his campaign into the white house.

Social Media is a kind of softball for smart and pragmatic politicians looking for low hanging fruit. With the ability to reach millions at low costs compared to traditional media like television, print, and radio, it’s a no-brainer. For media hungry politicians like Sarah Palin, who perhaps has a greater addiction to Twitter and Facebook than the average over-caffeinated High School teenager, social media is a godsend. It keeps them connected to their followers at all times, the die-hard fans and supporters who go to rallies, who call up radio shows and who talk obsessively at dinner parties.

But lets face it, politics is about money. The more money you can raise the more likely you are to win. It means better television interviews, better media placements and of course a better campaign manager who can make you a better candidate, which will make you look better in the media. Clearly social media is great way to get people interested very early on in the campaign process. A candidate who has an effective social media strategy, popular videos on Youtube, a ton of followers on Twitter, and a strong web presence, is at an advantage. That popular candidate has an advantage because, clearly, no one ever wants to bet on a losing horse.

Cynicism aside, social media is in a way changing how politics works, or at the very least challenging the current system; highlighting serious chinks in its armor, and disparities abound. In 2009, Twitter had its big coming out party on the back of the protest surrounding the Presidential elections in Iran. Despite heavy censorship of Internet Service Providers by the government, protesters staged an effective protest not only in the streets, but also in the global community. Not so much through traditional media outlets, but through Twitter. Newspapers and cable news stations reported on tweets and not sources in Iran.

In 2010, China shutdown Google, because Google was too democratic in showing search results critical of the politburo members Zhou Yongkang, and Li Changchun. We know this now thanks to another variation of social media, WikiLeaks, which is, according to every traditional media outlet and traditional politician, the devil incarnate.

So, is social media changing the political climate? The longer answer is maybe and only time can tell how effective it will be. There are numerous micro-donation sites that are dedicated to making real change happen but they represent small drops in the bucket compared to the prevailing trend of media hungry politicians. These drops represent a relative minority who have always been present, maybe as brick and mortar non-profits and NGO’s prior to social media.

But at the present time social media is a great forum for debate, promotion and fund-raising. If that constitutes a change in the political climate then yes social media is changing how we vote and debate and fund political campaigns and causes. But if we’re talking about a real change as in significant changes that lead to more effective government, and better policy, then no. Facebook, Twitter and Youtube may only serve as a distraction from the bigger picture.

Thierry Godard is a writer based in New York City. He is a guest blogger for My Dog Ate My Blog and a writer on accredited online universities for Guide to Online Schools.

image by tjmwatson

Where Do Forums Fit Into Social Media Marketing?

When managing a company’s online presence, it’s very easy to fall into the trap of becoming fixated on only one aspect of social media. However, if you’re in charge of managing social media for a business, it’s important to give consideration to all facets and that includes forums.

As someone that previously worked at an internet marketing company, I was always amused when a client would become obsessed with their Facebook or Myspace profile (yes, this was a few years back) and ask us to dedicate an unreasonable amount of resources to managing it. It was usually the higher up suits that hear the word “Facebook” all the time and automatically conclude it would be best to dedicate 100% of their resources to it.

What I wish clients like that would realize is that each aspect of social media is only a tool (if you haven’t already, read Josh’s post on social media ROI). Just because something is popular, it doesn’t mean you will be automatically riding that popularity too if you use it. Whether the tool is Twitter, Facebook, forums, or something else… the specific tool won’t determine your ROI. What will determine your ROI is the talent of the person in charge of a particular tool.

Where do forums fit in?
As mentioned, it’s easy for businesses to fall into the trap of only focusing on whatever is hottest and newest. If that works for them, great! But at the same time, it’s important to dedicate some resources to other areas of social media. Let me give you an example…

On my site, I would prefer the discussion to revolve around positive things like credit card deals, but a lot of people come to the site just to complain about a particular credit card. For example, this negative thread recently popped up about GE Money Bank credit cards. This thread is still young which means GE Money Bank could easily reply and calm down the original poster, but they don’t bother.

In fact, there are purported complaints on many forums and blogs about their credit cards but to the best of my knowledge, I have never seen GE Money Bank respond and try to make peace with anyone. However, GE Money Bank appears to dedicate adequate resources to their Twitter account and addresses any concerns or complaints that are tweeted.

In a nutshell, they have Twitter covered but are ignoring other social media outlets. Does that make sense? Especially being that the aforementioned forum thread about GE Money Bank credit cards might very well be showing up in searches for years to come. To me, the logical thing to would be to address all areas of social media instead of only focusing on Twitter and Facebook. This is why I always encourage credit card companies to come on the site and interact with the posters, but thus far, only one or two ever have.

Plastic surgeons get it
If there’s one industry that understands the importance of diversifying resources, it seems to be the big city plastic surgeons. When I worked at an internet marketing company in Los Angeles, strangely enough it was only the plastic surgeon clients that right off the bat understood the importance of keeping tabs on all facets of social media. They were less concerned about what social media site/service was hot, and more focused on covering everything.

I know many plastic surgeons would prowl the plastic surgery message boards themselves and as soon as anything negative was posted, they would go into defense mode and reply with their side of the story. One rhinoplasty surgeon I knew even teamed up with a plastic surgery forum, by having them create his own board on the site where he would do Q&A with the posters… now that’s smart!

The lesson?
Take a cue from the hot shot Beverly Hills plastic surgeons… if you’re responsible for managing social media, make sure you pay attention to all areas. The amount of weight needed for each area varies depending on the type of business, but all I’m saying is to at least make sure you consider everything that’s out there.

This post was contributed by guest blogger & ex-internet marketer Michael who writes about credit card deals on his site CreditCardForum.

image by Andres Rueda

Guest Post – Twitter: It’s Not Just About The Numbers

What many often misunderstand about Twitter is that the social networking aspect of it is not simply about numbers and seeing how many follows you can get. This is important to keep in mind, especially if you use Twitter to market yourself, your brand, or your company. Yes, as with ‘real life’ business, foot traffic numbers do help create more sales for a store; however, the stores that create the strongest connection with their clients often thrive. If you think of your Twitter account as more than just a tool to generate numbers, you’ll be able to succeed both in the Twittersphere and elsewhere online and in real life.

Let’s try this test: quick, think of your favorite Twitter accounts. Can you remember off the top of your head how many followers they have? If you’re like me, most likely you cannot. Instead, you probably better remember some of their latest Tweets. This thought experiment shows that it’s the content that creates a greater impression upon other Twitter users, not the numbers. Good content creates a loyal audience, one that is more likely to speak highly of you and your brand to others.

Simply pursuing a high number of followers and Tweeting links to content at your other sites will just not cut it. Certainly following a large group and hoping they will follow you will create a temporary surge of traffic, but that traffic will not sustain itself. You may be able to create buzz about your brand with the numbers of people following you, but if you don’t capitalize on this sudden rush of traffic, then it’s essentially a wasted opportunity.

For example, think of how business associations work. If you patronize a store, but find that it has associated itself with a cause or another organization that you do not respect, does that not affect how you think of the store? Likewise, if you see a Twitter account that has followed all manner of users, seemingly without checking on them, then what does that say about how they approach the concept of community? They probably don’t think much of it, right? But if you are careful in whom you follow and whom you allow to follow you, and if you think of those followers and followees as potential members of a community, then you can present yourself as knowledgeable and trustworthy source of information and connection.

The way to do this right is to understand the need for a balanced approach to marketing yourself on Twitter. Twitter can help you direct tons of traffic to your other online presences and so on, but you must sustain that traffic by creating Twitter-specific content. Play the numbers game, but keep in mind the overall goal, which is to engage with your followers and whom you follow so as to build a specific community within Twitter.

This guest post is contributed by Olivia Coleman, who primarily writes on the topics of online colleges and universities. She welcomes your comments at her email Id: olivia.coleman33 @gmail.com.

Thanks for reading,
Josh “Shua” Peters

image by takomabibelot

To Thine Own Audience Be True

To Thine own audience be true

Part of the fun of being a communication professional today is the variety of platforms available to share information. Social media in particular offers a delicious menu of choices. But having and posting to a Facebook account, Twitter profile, or YouTube page isn’t enough. These popular services should be viewed as tools. All tools should be properly used for best results.

Those who use these tools daily hear over and over that social media is a conversation. It is no longer acceptable to talk at your audience members. You must talk with them and listen closely. To have meaningful, lasting conversations, you must also know your audience. Communicating without knowing who is on the other side of the screen can result in missed connections. Furthermore, maintaining positive relationships will serve your organization well in the long run.

Define your audience
You probably already use social media tools regularly. But have you identified your audiences and the most appropriate ways to communicate with them? Have you conducted research to determine who is already connecting with you online?

There are methods in place to help you get started. Facebook offers insights about your fans you can already access on your profile. If you’re using social media to send people to your web site, Google Analytics can be a powerful, free way to track visitors. Sometimes, though, you have to get in the dirt and check out the profiles of your followers to learn more about them.

Keep in mind that nearly every organization has more than one audience. Each needs to be individually defined and understood.

Determine your audience’s motivation
People become involved with organizations online for many reasons. Do you know why people have become your followers? If not, go to the source. Explore how they are already communicating with you.

Over the past couple months, Einstein Brothers has used Facebook to promote at least two separate weeks of free bagels. Over 600,000 fans later, it’s safe to say the campaigns were well-received. One day during a promotion, the offers tab wasn’t directing fans to a coupon. It was giving an error message. Was this understandable? Of course. Technology hits bumps from time to time. Did Einstein get a wall full of comments? You bet. Their audience was motivated by a desire for free bagels. When they couldn’t get the coupon, they let the company know.

This isn’t to say every audience needs free products. Often, people simply want to be heard. Audience members are happy to reveal their motivations. They’ve become your followers for a reason. Check out how they’re interacting. Don’t be afraid to ask questions.

Establish goals for each tool
Social media tools should be used to work toward goals. These goals must be defined and shared with your entire team for best results. The key is to ensure each goal is in line with the audience’s motivation. Goals should be unique for each social media platform. You may find you have different audiences for different accounts, and should use that knowledge to determine what is most appropriate to promote to each.

Once you’ve established your goals, make sure they’re measurable. However, don’t focus only on that which can be counted. The great thing about social media is that an initial goal can be simply getting your followers to start talking—with you and among themselves.

Make sure you revisit your goals periodically and allow them to evolve with your organization.

Join the conversation
Social media should always be used to facilitate conversations that are beneficial for you and your audience. These conversations can fuel best practices and determine the actions that will be well-received by supporters. In turn, those supporters will feel valued by you and will be more likely to help you succeed.

Bio

Ashley Bunk lives in Salt Lake City, Utah, where she works in nonprofit communications and as a freelance writer. She is an active runner, traveler, reader, and skier. Ashley co-authors the inspiration-focused web site www.365inspirations.com. You can connect with her on Twitter at www.twitter.com/ashbunk.