Tag Archive: FaceBook

Goldman Sachs says Social Media has little effect on what you buy

Goldman Sachs Social Media PollRecently Goldman Sachs decided to do a poll to achieve who knows what. The question was vague, the demographics not released, and just about all other pertinent info was never given out. Basically this was a terrible poll done with no real objective as far as they have released or that I could see or could find.

It was even released as saying that it was Facebook who was at fault even though Facebook isn’t expressly asked. Let’s be honest, this was a terrible terrible terrible vague and pointless poll.

Taking this in mind I’ve put the exact same poll up at New Mix Marketing so we can see how YOU would answer the same poll.

Goldman Sachs says  Social Media has little effect on what you buy – NMMBLog

Thanks for reading,
Josh “Shua” Peters

Which is more popular, Amazon or it’s Kindle?

Amazon KindleI’ve been doing some research for a client recently and looking at some top performers in eCommerce which is when I came across Amazon’s rather extensive network of Facebook Fan pages. I’ve also found 2 twitter accounts and 2 YouTube accounts, but Amazon doesn’t make it easy. They don’t have a nice list of all their social properties anywhere I could find.

First let’s look at the basic profile stats and then we’ll look at some great engagement info I got from my friend Damon using Export.ly, one of his amazing analytics tools.

The Fans
As of writing this here are the current fan counts of each of their Facebook Pages

  • Amazon App Store for Android – 4,859
  • Amazon Books – 2,464
  • Amazon Uk – 43,868
  • Amazon.de – 28,634
  • Amazon Studios – 960
  • Amazon Magazines – 1,237
  • Amazon Movies and TV – 25,777
  • Amazon Home Improvement – 821
  • Amazon Mom – 3,978
  • Amazon Student – 11,801
  • Amazon Instant Video – 9,327
  • Amazon Fashion – 11,864
  • Amazon Mp3 – 27,777
  • Amazon Kindle – 658,061
  • Amazon – 620,226


The counts for Amazon’s Twitter account

  • Followers: 71,931
  • Following: 41
  • Tweets:  894
  • Listed: 3,595

Amazon’s Kindle Twitter account

  • Followers: 27,565
  • Following: 51
  • Tweets:  586
  • Listed: 1,364


The details on Amazon’s YouTube account

  • Total Uploads: 4
  • Channel Views: 8,361
  • Total Upload Views: 53,004
  • Subscribers: 181
  • Channel Comments: 20

And the details on Amazon’s Kindle YouTube account

  • Total Uploads: 12
  • Channel Views: 151,627
  • Total Upload Views: 3,054,031
  • Subscribers: 1,044
  • Channel Comments: 102


And for good measure a dash of Google Search Results

  • Amazon.com – 5,210,000,000 Results
  • “Amazon.com” – 364,000,000 Results
  • Amazon Kindle –  108,000,000 Results
  • “Amazon Kindle” –  14,700,000 Results


Engagement Stats

Amazon Twitter

  • Replies: .61%
  • RT’s: 10.94%

Kindle Twitter

  • Replies: 6.04%
  • RT’s: 10.88%


Amazon Facebook Fan Page Activity (over 4 days)

Amazon Fan Page Activity











Amazon Kindle Facebook Fan Page Activity (over 4 days)

Amazon Kindle Fan Page Activity










It’s pretty clear to me that when it comes to social popularity and engagement the Amazon Kindle is crushing it’s creator. People are much more engaged by, interested in, and willing to communicate with the product social properties than the company social properties.

My theory on this is that we have a deeper connection with the products a company makes, because we physically use them, than the company that makes them. We hold a Kindle, use it, share it with friends, and get endless hours of entertainment from it. We just order stuff from Amazon.

What do you think?

Josh “Shua” Peters



p.s. Twitter engagement stats come courtesy of TweetStats and in case you forgot, Facebook came courtesy of Export.ly. Both of which come courtesy of the brilliant Damon Cortesi

Pandora and Facebook make beautiful music together

Pandora FacebookYesterday I was stunned when I went to Pandora‘s site and the music of Blaqk Audio started playing before I even signed in. I double checked Foobar to make sure it wasn’t playing, checked other tabs to see where the music was playing from and then I noticed the little bar pictured to the right.

How great is that? Pandora has integrated with Facebook and could tell what I would like to hear based on my Facebook profile (which I was signed into at the time).  I don’t know when they did this but it’s genius, and I have to wonder why other sites aren’t doing the same.

Could Amazon increase their sales even more if when you went to their site they had a “based on your Facebook profile we recommend” section? What if IMDB presented you with a previews of movies you do / might like based on your Facebook profile.

What about brick and mortar stores with an online presence? BevMo could have a “playlist” of beverages ready for you to select from. Target could build a suggested shopping list. The possibilities are virtually endless.

Sign in to Facebook and head over to Pandora and let me know how it worked for you, and while you’re at it can you think of other places where this kind of technology would be helpful?

Thanks for reading,
Josh “Shua” Peters

Breakdown of Facebook’s new promotions and contest guidelines


Facebook has updated their promotion and contest guidelines again and it seems like nobody is paying attention. Which is a bad because if you’re not following the rules Facebook states they have the right to take your page down and remove all contest related materials.

I’ve read over then latest revision (dated 12-22-09) and while it’s not much different than what they were there are some key things to keep in mind, so here’s a quick breakdown of the rules as they sit now.

Section 1. General:
You need to be sure that your promo* complies will all the laws (state, federal, etc) before considering one. You are also completely liable and responsible for the contest in it’s entirety, Facebook holds no responsibility what so ever. You also can’t use their name, trademarks, copyrighted material, etc. in the rule or promo materials without express written consent. Also, misleading people in any aspect of your promotion is a big no no.

Section 2. Prohibitions:
You are prohibited from using a promotion if it’s open to people who are under 18, reside in a country embargoed by the US, residing in Belgium, Norway, Sweden, or India, or if you have to purchase something, complete a lengthy task or any other form of consideration.

Also, your promotion can’t have anything at all to do with alcohol, tobacco, dairy, firearms, gambling, gasoline, or prescription drugs as a source or a prize.

Section 3. Administering a Promotion through the Facebook Platform:
You can NOT administer any promotion at all without prior written approval from an account representative. Once you get that approval you can only administer it through an application (like WildFire) and users can only enter the promotion in the applications tab (or canvas page of the app).

There is also some VERY specific language you must have adjacent to the promotion entry field, very specific wording for how Facebook can be mentioned in the rules (see the rules for wording) and you must submit all materials to your account rep 7 days before the start of your promo.

You MUST have a designated person to contact about the promotion. In your contest rules you MUST say that Facebook does not sponsor, endorse, etc your promo, have release from all entrants from Facebook, and that all questions, comments, etc. be directed to the designated person and NOT Facebook.

Section 4. Publicizing a Promotion on Facebook:
You don’t need the written approval of a Facebook account rep if the promo is administered completely off of the Facebook platform and you’re just promoting the off platform promo through your Facebook account. However, if they think you’ve violated any of the other rules they will remove any and all materials related to the promo from Facebook and disable your pages and accounts.

To avoid this never ever indicate (directly or indirectly) that Facebook is a sponsor, partner, promoter or has anything at all to do with your contest. You can NOT condition it so that entry into your promo is gained by having people complete actions on Facebook (like posting on a wall, updating status, uploading a photo, etc.). However, you can condition entry to the promo after they become a fan of a Page (tab hidden to non fans).

Section 5. Indemnification:
You are responsible for EVERYTHING and Facebook is responsible for NOTHING.

Section 6. Facebook Rights:
They may (and have) change the guidelines when ever they want to and don’t have to notify you. So bookmark the promotion and contest guidelines page and refer to it before you launch any promo, contest, sweepstakes, competition, etc on Facebook. All decisions about promotions are at their discretion and can tell you to stop at any time for any reason.

They have the right, but are not obligated to, look over all of your rules, materials, etc. for the promo so you need to have them all at the ready in case you are asked for them. They may remove any material at all regarding the promo (including your pages and accounts) from Facebook if they want.

Facebook is not responsible for making sure your promo falls in line will all the state, federal, etc. laws. You are responsible and if someone is wrong you will be held responsible, not Facebook.

So that’s the breakdown of the rules as they sit right now. If you’re considering a Facebook promotion don’t use this as your ultimate guide. If you’re considering PLEASE READ THE GUIDELINES.

On the guideline page Facebook gives a few quick examples of what you can and can’t do. They help clarify some of the sections so I’ve copied and pasted them here for your convenience:

You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.

You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.

You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.

You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.

You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.

What do you think? Good changes, bad changes? Good limitations or did they make it too difficult? I’d love to hear your thoughts in the comments section below.

Thanks for reading,
Josh “Shua” Peters

*promo refers to any sweepstakes, contest, competition, or promotion

10 Internet related things I’m thankful for


Aaah Thanksgiving. The non religious based holiday where Americans do what they do best… eat.

It’s a time of seeing family, and celebrating what we have and how far we’ve come while remembering where we once stood as a nation. It’s a rather fun holiday and one of my favorites. I love getting together with family and having a big meal and seeing everyone. Though there is one tradition I have always hated. Going around the table and saying what we’re all thankful for. Hate it.

I come from a rather large family and often the food would lose it’s piping hot temperature before we finished getting around the table, past the uncles, around the grandparents, and back to dad who started the whole thing.

My family is in another state far far away and right now I’m eating a bowl of vanilla almond Special K, which is not a temperature sensitive meal, so I feel that now is the perfect time to shove this tradition kicking and screaming out onto the Internet.

1. This blog – It gives me an outlet for all the ideas that come swirling through my head and a place to read your thoughts as well.

2. Twitter – What kind of social media geek would I be without being thankful for the 140 character communication powerhouse? I have met so many awesome people

3. Facebook – I have met, communicated, worked with, and received clients from the Facebook articles I’ve written. It also provides a good source of relaxation with it’s online poker. :)

4. The G1 – I love this phone so much it almost brings me to tears. Thanks to it I can never go back to a “regular” phone again and will finish Hound of the Baskervilles by New Years.

5. TweetDeck – This is by far my favorite way to use Twitter. Being able to split up columns and follow groups has been invaluable over the last year.

6. YouTube – A never ending stream of entertainment and information. I never get tired of all the great content that can be found here. Whether it’s getting an English lesson or watching parents scare the crap out of their kids, it’s almost always a good time.

7. Disqus – I really do love this comment engine.

8. Amazon – Holy crap the ultimate solution my shopping needs. Books & music all rolled into one!

9. HP Netbook – The ultimate in portability and usability. I freaking love this thing.

10. You – Without the Internet we would probably never have the chance to meet and you would never have read this post.

What about you? What are the 5, 10, or 20 Internet related things you’re thankful for? If you create a post about out, link back here so it will show up in the track backs or put it in the comments.

Thanks for reading,
Josh “Shua” Peters

HOW TO: Make Facebook Your Company Newsroom – My Mashable article

This is just a quick FYI to let you know I have another article published on Mashable today. HOW TO: Make Facebook Your Company Newsroom. Since my last Mashable article was 30+ Apps for Doing Business on Facebook it seems like I have a theme going on. Please check it out and let me know what you think, thanks.


Facebook Age Demographics


via scottmonty.com

In my upcoming book Twittfaced we touch on the fact that FaceBook is growing rapidly in the 35+ age range and these amazing new stats show exactly how they are growing.

What changes ado you expect to see and think will happen as this age range continues? Do you think things will get better or worse? Personally I don’t care who the dominant age raneg is so long as they don’t poke or throw snowballs at me. I got enough of that in junior high :P

Posted via web from joshpeters’s posterous

Thanks for reading,
Josh “Shua” Peters

I’m going to be an Author!


I’m writing a book on social media. That’s right, me and Jacob Morgan (my co-author on Social Media for Authors) got a book deal and are now writing a guide to social media. That’s why I’ve been a bit pre-occupied and haven’t been as active on Twitter, my blog or other places. In fact we got the book deal via Twitter because of our free eBook that we put out.

I can’t give out the name of the book yet (see update below), but it’s coming, and all thanks to Twitter. I feel it’s incredibly appropriate that a book about social media is being created because of social media. As the book spread through Twitter the ever awesome Scott Stratten tweeted about the book and one of his followers is Brandon Haskins who works for Clay Bridges publishing. In a nutshell that’s how it happened. There are plenty of other steps and things that happened but in it’s simplest form that’s the story.

So now me and Jacob are on a time crunch to get the book done and ready for the fall release schedule. I’ll have more updated coming and news about the book and once we can release the name of the book I’ll be doing that as well. Thank you everyone who helped tweet the link to the book and who has helped me along the way. As Jacob said in his post we are going to be reaching out to many people in socially active fields and in advance we apprecaite your help. I’m excited about writing a book and seeing it in print form down at the old Barnes and Noble.

UPDATE: The Book will be called TwittFaced! Look forward to some promotions and such surrounding it and win yourself a free signed copy!

Thanks for reading,



image by Nate Steiner

Mashable guest post: 30+ FaceBook Apps for Doing Business on FaceBook

FaceBook as over 150 million users and it’s growing! Mom’s, dad’s, kid’s, crazy aunts who ruin every holiday and yes even businesses are flocking to FaceBook these days. Not just businesses either but business professionals from Lawyers to Social Media Consultants are finding new ways to use this amazing utility.

Developers are recognizing that fact and working to make apps to fill the voids left after you’ve thrown a snowball at the same person 1,000 times. The fact is that FaceBook can and is being used for business and being able to use it as a full service business out post is becoming vitally important to it’s users.

Whether you’re a seasoned FaceBook veteran, someone trying it out for the first time, or someone looking to get more out of your FaceBook experience there is something here for everyone. Click on this link and head on over to Mashable to read this article.

30+ Apps for Doing Business on FaceBook

Thank you for reading,
Josh “Shua” Peters


Related Reading
del.icio.us Delicious Tags Social Networking FaceBook SocialMedia

Business Week Topics Social Networking FaceBook


p.s. I apologize for putting this up so late, I had two guest posts go live today so I was going to put this one up in afternoon but BlueHost “took my server down for maintenance” (of all the freakin’ days right?) and it didn’t come back up till I was away from my computer. So apologies all around and enjoy the post!

Describing Social Media and Jacob Morgan

It’s an exciting week indeed! A new version of Shuaism is launching tonight, Thursday we’ll have a guest post by the awesome Jacob Morgan, and Friday I get to spend the whole night optimizing content! (ok, so maybe that part’s not very exciting to you, but it is for me).

So lets all hope that it goes smoothly so we can get a treat on Thursday.

With the announcements being done, lets move on to the show.

When describing social media to people, what methods do you find helpful? Personally, I like to compare the tools to real world situations to get the concept across to clients, parents, friends, etc

Twitter – It’s like a large cocktail party and everyone brought their computers. Everyone is sharing pictures,
videos, articles, links and there are discussions constantly going. You can follow any of the conversations / people you find interesting and just ignore the rest.

FaceBook – It’s a bit like a big house party. You show up and the first thing you do is find someone you know and then they introduce to people they know and so on. There are
people playing games in different rooms of the house, people are holding groups discussions and the whole thing is ran by a very attentive host that tries to introduce you to new
people and games or activities to enhance your experience.

MySpace – It a lot like High School. The profile is much
akin to your high school locker. Pictures of your friends, bands, books, all the stuff you like is plastered all over the
front and people decorate them in often gaudy expressions of
themselves. There are “study groups” where you can discuss
things you like or don’t like, a place to play games and even find some of the businesses you like getting involved. This is a very ME
based site but don’t disregard the value there. If this is the
crowd you want to target then it’s the place for you.

LinkedIn – A business mixer / meetup. People are exchanging their opinions and advice on business and what’s happening. Q&A sessions and group discussions on business issues
are being discussed, and you can leveage your contacts to meet more contacts.

Delicious – Your own personal refernce library filled with the information you’ve ever found useful and you can share it with other people, organize it and network with people who are interested in like subjects.

So What about you? How would you describe social media tools to people? How would you compare them to real world things?

Thank you for reading,
Josh “Shua” Peters


del.icio.usRelated Delicious Bookmarks: Social Media Social Networking LinkedIn Twitter FaceBook MySpace

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