On theÂ New Mix Marketing blog I posed a question I had after reading Seth Godin‘s book Tribes (aff link). In the book he has collected a great set of examples, but there was distinct lack of entertainment industries listed. Is this because you can’t build a tribe around something as intangible as laughter?
Take a look at Humor Can Build A Community, But Can It Build A Tribe? and let me know what you think.
Thanks for reading,
Josh S Peters