Category: Updates

My first week at The Search Agency pt 5

The Royal TenenbaumsThe title is a bit of  a misnomer in this case because I’m not actually at the The Search Agency today. It’s Friday and that means I’m hoboworking in the Monrovia / Arcadia / Sierra Madre area. Hopping from one wireless hub to the next  and fueled by good coffee, great music, and relaxing in the “small town” environments of this area of CA.

I have to say, this definitely helps with the adjustment from being on my own to in an office. The fact that every Friday I can resume my old work habits of working where ever I want when I want that day is nice, and it’s another example of why I think The Search Agency has been so successful, they actually care about their employees time.

Every Friday you are able to work from home if you live outside of a certain mileage to help relieve some of the stress that commuting in this part of the country can cause (my 44 mile & 1.5 – 2 hour commute gets old real fast). The need for getting up early and rushing through a morning routine just to get stuck in traffic is gone and replaced with having a nice sit down breakfast at a local dinerfollowed by a couple hours of listening to Pandora and working from a local coffee shop. Or I can put on a movie I’ve seen a million times and write strategy documentation from my couch.

Now the question that should follow this is… what’s the value to the business? Why would they allow their employees to run wild one work day per week?

Employee Benefits

  1. Instead of taking a whole day off of work to make it to the doctor’s, dentist, oil change, etc. You can just wait till Friday, go to your local service location and then enjoy some coffee and spreadsheets after / while waiting.
  2. One less day of the “daily grind”, traffic, and meetings. One more day of “uninterrupted” productivity.
  3. More time with friends and family.
  4. The feeling that you have a “real job” and you can do it from anywhere just feel nice.
  5. The change of scenery is refreshing, it’s really nice to be able to look out the window and see something else.Sierra Madre

Employer Benefits

  1. Employees taking less time off for things like doctor, dentist, and car based appointments.
  2. Employees feel more refreshed and energized when they come back to work on Monday.
  3. Employees know their employer cares about them and their time.
  4. Employees see that their employer trusts them and treats them like adults. No need to constantly supervise their every action. This results in loyalty and reciprocal trust.
  5. Probably saves some amount in utilities with conference rooms, work stations, and appliances not being used (but I have no hard data on this).

For the most part the benefits of this work from home Friday setup has no real tangible benefits. It can’t be quantified on a spreadsheet, it can’t be placed on a quarterly financial review, and it can’t be used in any kind of ROI equation for investments in the work staff. It’s all about what it does for everyone mentally, it’s one of those “we know it’s good for the people so we’re going to do it” kind of things.

Does your employer do anything like this? I’d like to hear about it if they do.

Thanks for reading, and we’ll now resume normal blog posts.

Josh “Shua” Peters


P.S. Check out my post today on NMM about the Features And Benefits Of Social Media

ChromeDeck, it’s TweetDeck for Google Chrome

Check this out Google Chrome users, TweetDeck has created an app, named ChromeDeck, that runs it’s multi-column twitter client in a tab. How cool is that?

Typically I use two monitors to work. On my laptop’s screen I have my email, Chrome, a note pad, and Pandora open. On my second monitor I have TweetDeck and Evernote going. For me this is how I am the most efficient, but at least 2x a week I’m not in an office. I’m out hoboworking from whatever coffee shop or cafe will have me and I’m definitely not lugging another monitor around.

On those days I’m grateful for ChromeDeck. It doesn’t slow down Chrome much, and makes one less window I have to switch between and lessens the separation anxiety when I’m away from my second monitor and all of it’s glorious screen real estate.

How Does ChromeDeck Compare to TweetDeck?
Pretty well.

Between the two I still prefer the desktop Adobe Air app,  but the Chrome version can hold it’s own. Even though it’s in a slightly different layout we still get all the features we’ve come to expect and love. Multi-column and multi-account controls, searches, and viewing lists.  It even does automatic link shortening via

In short there’s no reason why you shouldn’t give it a try and let me know what you think about it.

Josh “Shua” Peters

Win a copy of The Now Revolution by Jay Baer and Amber Naslund

Free Now RevolutionAs promised I’m giving away a copy of the The NOW Revolution (7 Shifts to Make Your Business Faster, Smarter and More Social) by Jay Baer and Amber Naslund. It’s going to be quite simple to win, all you need to do is tweet a post from New Mix Marketing with the tag #NMMBlog. Each tweet gets an entry into the drawing which will be held one week from today (the 16th).

Thanks for reading and good luck,
Josh “Shua” Peters

NMM: The birth of the CCO… Chief Culture Officer

CCO Chief Culture OfficerWe’re seeing new titles of Social Media Manager, Director, etc. lately. I’ve even seen an opening or two for a VP of Social Media and one CSMO (Chief Social Media Officer). How far away is the CCO or CCCO? Is this the next evolution of business, is it the next big workplace revolution? One where a company measures it’s success not in just dollars and cents but in employee happiness and internal communication?

Weigh in on this topic on the New Mix Marketing blog and tell us if you think we’re about to see the birth of (and major acceptance of) the Chief Culture Officer?

Thanks for reading,
Josh “Shua” Peters

4 concepts to optimize and simplify your online presence

4 concepts to optimize and simplify your online presenceHow does your online presence and content make you feel? Happy, content and a little giddy or scared, confused, and a little upset? If it’s the first one then give yourself a break and enjoy a little entertainment. If it’s the second one, then read on and lets do something about it.

Before starting with a new client I always start with the same 4 concepts:

Mission Statement

Once I’ve gathered as much info as I can using these 4 concepts is when I then begin the strategic and tactical planning. After all, knowing is half the battle.

Mission Statement
A good mission statement is a powerful thing. It can focus activities, inspire individuals, commit resources, fuel corporate communications, clarify marketing messaging, and provide guidelines for tactical and strategic planning. It should be the guiding force behind your decisions because it’s what your company stands for.

When was the last time you looked at your company’s mission statement? Do you have a mission statement? If you don’t have one then get on it right now. If you have one then pull it out and see how everything compares.

Does your content support your mission statement or is it in opposition of it? Do your profiles and campaigns work to further your mission? Let this be your “guiding light”.

AIDA stands for Awareness, Interest, Desire, and Action. It doesn’t matter what tools or platforms you’re using for your marketing the classic AIDA model can help you organize, define, and focus all of your online activities.

Figuring out where everything falls in this classic sales & marketing funnel will help define a purpose and style for everything. It will help you understand what’s happening in your processes and why.

Money, Authority, Desire, and Response. MAD-R are the attributes that define what a market is. When you find these attributes in a much higher concentration then it’s considered a target market. Do you have these laid out for your customers?

Knowing these attributes will help define your messaging. It will define the words you use, the keywords you strive to rank for, even the jargon you associate with your business and your products. Knowing exactly who your target market is and why they’re your target market can make a huge difference in the content you create, the things you say, and the decisions you make.

Strengths, Weaknesses, Opportunities, and Threats. You probably did this when building the business plan for your company and now is the time to revisit it.

SWOT can be applied to any part of your business or the business as a whole. Run a SWOT analysis on your marketing to see where you can make improvements and build better campaigns. Use it to analyze sales and customer service to find ways to improve their results. It’s another classically powerful way to help simplify and optimize your business.

When you combine the power of knowing exactly what direction you want to go, funnel organization, customer info, and objective analysis your decisions become easier. Using these concepts will help to organize and clarify your messaging and simplify and optimize your online presence.

Thanks for reading,
Josh “Shua” Peters

More businesses should use LinkedIn for job applications

As previously mentioned, I’m looking for a new employment opportunity, and as such I have been applying everywhere around the LA / Monrovia, CA area. During this search I have seen some of the most awful, lengthy, horrendous methods of applying for anything. I have filled out job profiles on corporate websites that have taken 45+ minutes and I was surprised they didn’t ask for a DNA sample to go with it.

There have been very few application processes that have been done even close to the way I think they should be done, and none have been done the exact way I think they should… till I found Netflix’s. Take a look at the screen capture above, notice how simple it is and how compact the info.

Resume, LinkedIn, name, and contact info. That’s it. What more do you really need these days? LinkedIn is basically a living resume with lists of your references, employers, accomplishments, other profiles, etc. More companies should look at this approach and take note.

After spending many many many hours looking, applying, and trying to find something new I can say that LinkedIn is completely underused. In fact, only 1 other application has asked me for my LinkedIn account yet. Which doesn’t make any sense to me. If you wanted to streamline your process, why wouldn’t you just want it glean all your info from one source instead of dealing with thousands of resumes in thousands of different formats?

It’s nice to see some companies working to get their HR, and application process in line with how things are changing online, but from my current experience I can tell you it’s still a far way from where it should be.

What are your thoughts on this?

Thanks for reading,
Josh “Shua” Peters

Why twitter follower numbers mean nothing

As a follow up to yesterday’s incredibly successful post (over 10,000 views on Social Media Today so far) I’m going to not just tell you, but I’m going to show you why Twitter followers mean nothing when judging value.

Take a look at these two accounts. Mozelle is from New Delhi and Gusella is from Mumbai and their accounts are EXACTLY the same (minus background and picture) and why is that? Well they are worthless spam accounts and one has 4,500+ followers while the other is just under 6,000.

Seriously, take a minute and look at them, and then think about it.

When you use crapware like TwitterAdder Pro and other junk to auto follow and grab as many followers as possible the numbers mean nothing. The only time you can use them as a gauge is when they are gained organically, when it’s grown without any “assistance” then you can measure your growth trend.

Twitter follower numbers, Facebook friends or fans when gained using “legal cheats” mean nothing, and even if they are gained organically they still don’t really mean much.


Because it shouldn’t be about what your neighbor gets out of following or friending that person (or even if they follow or friend you back), it’s what YOU get out of following or friending that person.

But what about company accounts? I’m sure some of you are using it for business and your boss doesn’t understand that 10 engaged followers are better than 1,000 who couldn’t care less and they would like to see those numbers rise.

Here’s a tip for that. Shift the focus.

Show how effective your Twitter account is as doing it’s real job of engaging and sharing info. Track your links, track your mentions, RTs etc. Track the stuff that matters and build on that.

If you want to play numbers games go here. If you want to communicate, grow your network, and engage other people, then go here.

Twitter is not about follower numbers, it’s not a numbers game, it never has been so stop trying to make it one. It’s all about the value YOU get from it.

Give it a good thought and ask yourself, If a worthless spam bot can get 6,000 followers without being shut down then really, what does that say about that “metric”?

What are your thoughts?

Thanks for reading,
Josh “Shua” Peters

image by Benimoto

How an internet marketer is like a MMA fighter

If you know anything about both MMA and internet marketing then you can probably see where I’m going with this already. If not, well then you’re in for a treat.

Since you’re reading my blog I can assume that you have a t least a passing familiarity with the varied aspects of internet marketing, but I can’t assume that about MMA, so here’s a real quick rundown on MMA.

MMA stands for Mixed Martial Arts. It’s a combat sport (like boxing, jiu jiutsu, wrestling, etc) that takes the best aspects of various types of martial arts and mixes them together (hence the name). All the best MMA fighters use elements of Muay Thai, wrestling, boxing, jiu jiutsu, kick boxing, judo, and any other martial arts they or their trainer know.

This mixture of fighting techniques makes them a formidable opposition on the ground or standing up and able to defend or attack from any position. Good MMA fighters train their bodies to the extreme and are able to dominate any opposition in the ring.

It’s no different than any other type of combat competition. There are rules for the safety of the fighters (there have been zero MMA related deaths because of these strict rules compared to many each year in boxing and football), and their goal is to incapacitate the other fighter to show the dominance of their skill.

It’s a lot more than two people in a ring beating the snot out of each other. That’s a “tough man” competition. In MMA there is real skill, thought, and dedication involved.

Now, how is that like internet marketing?

Well lets look at the current landscape of internet marketing and see how we can draw the comparison.

Current REAL internet marketers (not the fake I’ll sell you my IM system if you sell me yours spam seen everywhere) have to possess a range of skills. SEO, SEM (PPC), social media, email, media buys, content marketing, networking, etc. Not to mention the knowledge of current and emerging technology.

The well rounded internet marketer knows how to utilize each and how they all play together. They know what role SEO plays in social media, email, PPC, online press releases, and content marketing. They know how email can bolster your social media efforts and vice versa.

Mixing the disciplines together under the unified banner of Internet Marketing.

A good internet marketer will be on top of the companies SEO and know how it plays into social media, content creation, and PPC.

An MMA expert will know how to stop a take down by being a take down expert and know how to follow it up with an uppercut that wins the fight.

Skilled internet marketers will know how optimized landing pages help conversion for PPC and media buys. How they work with email, content marketing, are the perfect internal links for blog posts, and great for sending out via social outposts.

MMA champs can move the fight from a standing game to a ground game with no trouble. Setup their opponent by letting them attempt a submission just to pull one off of their own that the other guy never saw coming.

I’ve been saying for a while now that integration is the key to social media success, but that’s not where it stops. Integrating all of your internet marketing (and offline marketing) efforts is going to be the key to future success.

Tomorrows best internet marketers will be less like one-dimensional boxing pro’s and more like multi-dimensional MMA champs.

Questions, comments, thoughts, or musings? Put them in the comments below.

Thanks for reading,
Josh “Shua” Peters

Learning from failure

This weekend was supposed to be another SMAC Social Media workshop, but I was unable to get enough people signed up for it. Unlike last time, it wasn’t a great success.

Now like with anything else there are two ways of looking at this. #1 would be to try and forget it happened and continue with life. #2 would be to look at failure as an event, take the feedback I got and build a better workshop.


  • 2 days is just too long – This was a common email I got recently. I guess 2 days is quite a bit much for most people so I’m going to look at how I can lessen that and still retain value & info.
  • Weekends might be better – I don’t know if that’s true for everyone, but I had several requests for a saturday workshop instead of a Thurs / Fri
  • Price – Too expensive. I offered some discount codes to readers of my blog and the SMCSLC, but I guess that wasn’t enough. I don’t know how much to budge, but it’s worth a look

Like most people, I don’t like when something doesn’t go my way, or when something doesn’t play out like I want it to. The only way to truly be defeated by a failure is to not learn anything from it, and I refuse (as should you) to ever be truly defeated by anything.


What do you think? What would you like to see in a social media workshop? Are there certain topics, teaching styles, info, etc that you would find more useful than others?

I’d love to hear more feedback in the comments below.

Thanks for reading,
Josh “Shua” Peters

Integrating Social Media with Online Marketing

The third part of this Social Media integration series, Integrating Social Media with Online Marketing,  is posted up at the Utah Pulse on the Social Media Minute. Check it out and I’d love to hear what you think.

Part 1. Integrating your social media marketing
Part 2. Integrating Social Media with Offline Marketing
Part 3. Integrating Social Media with Online Marketing

Thanks for reading,

Josh “Shua” Peters