The GAP, ROI, and Awareness

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. After giving it some thought and reading the ClickZ article he quoted […]

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The FINAL word on Social Media ROI

The FINAL word on social media ROI is this… sometimes. Give me a few minutes of your time and I’ll gladly explain. Right now people seem to be fretting far too much over ROI and social media. Right now the camps seem to be polarized and split into two very outspoken groups. One side chanting “Social Media […]

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Which is more popular, Amazon or it’s Kindle?

I’ve been doing some research for a client recently and looking at some top performers in eCommerce which is when I came across Amazon’s rather extensive network of Facebook Fan pages. I’ve also found 2 twitter accounts and 2 YouTube accounts, but Amazon doesn’t make it easy. They don’t have a nice list of all their […]

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Social Media for Authors, Free eBook

Whether you’re an author or just a social media beginner this free eBook is for you. Jacob Morgan of Mighty Mouth Media and myself(representing Shua Consulting) wrote a free eBook that covers the basics of social media and it’s applications. If you’re not a beginner or an author we’d appreciate it if you’d send the book along to someone who could benefit from […]

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Social Media Consulting and Internet Marketing

Currently the Shua Marketing and Consulting (shuaconsulting.com) page is currently undergoing some major changes, until finished the URL will redirect to this page about  the services I offer. Social media & internet marketing, consulting, coaching, training, and strategizing is what I do. If you know what you’re looking for and how I can help you […]

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SEO Basics and social media applications

SEO stands for Search Engine Optimization, and even though people keep saying it’s dead or dying and it’s all because of social media, but the absolute opposite is true. How do I know this? Easy, do a Google Search. More importantly do a Google Search for yourself. I ran a google search for my name […]

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