What exactly ARE your ethics?

A few days ago I recieved a very spammy looking message from twitter user Liquid 4 Health (I’m not going to link to them based on principle). I like to give people the benefit of the doubt so I thought I should check out their profile and see if maybe they were just a little misguided. […]

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Why twitter follower numbers mean nothing

As a follow up to yesterday’s incredibly successful post (over 16,000 views on Social Media Today so far) I’m going to not just tell you, but I’m going to show you why Twitter followers mean nothing when judging value. Take a look at these two accounts. Mozelle is from New Delhi and Gusella is from Mumbai and their accounts are EXACTLY the […]

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Using Social Media in a Brand Marketing Campaign

Using social media in a brand marketing campaign can help make your brand more tangible. The goal is to associate the company with it’s services and offerings. This type of campaign will usually have hooks into the sales channels and marketing materials are often riddled with copy points surrounding what it is, does, or offers […]

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TwittFaced now available for pre-order

TwittFaced, The book that Jacob and I have been slaving away over, is finally available for pre-order on Barns & Noble online. It’s really exciting seeing something you’ve put so much effort into coming to life. When I was in junior high I flirted with the idea of being an author and it’s been on my […]

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Twitter Cheat Sheet

Today I was speaking with one of my coaching clients and he asked me “Is there a Twitter cheat sheet anywhere I can get?” In TwittFaced (Your Toolkit for Understanding and Maximizing Social Media) my co-author and I cover Twitter basics and ideals extensively, but I have yet to do that here.Well friends, that’s what this post is. The […]

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The ZizZazz incident

ZizZazz is a maker of powdered energy supplements that come in a little pouch and you then add them to water or other beverages and help give it a bit more of an energy kick.  So what does this have to do Social Media, Internet Marketing and Online Life? Everything. I haven’t talked about my use […]

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