Want social media success? Make it meaningful.

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.” No? Neither have I.

Your campaigns are never going to make headlines, your campaigns are never going to be worth talking about, your campaigns are never going to get anywhere until they mean something.

Would the Ford Fiesta campaigns have ever been note worthy if all it consisted of was a deaf Twitter channel and a few links that said “Tweet This”? No.

Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it” messaging? Nope.

And would Jet Blue have had anywhere near the success they did if they just used the same old tired tactics and pushed out crap no one cares about? Definitely not.

A new year is just around the corner and it’s going to be a great opportunity for you and your business to find some meaning in your marketing. To build something that is new and exciting, to have a message worth spreading and to start seeing the success that comes with it.

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Say no to meaningless marketing and start making messages that matter.

Thanks for reading,
Josh “Shua” Peters

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