Learning from failure

This weekend was supposed to be another SMAC Social Media workshop, but I was unable to get enough people signed up for it. Unlike last time, it wasn’t a great success.

Now like with anything else there are two ways of looking at this. #1 would be to try and forget it happened and continue with life. #2 would be to look at failure as an event, take the feedback I got and build a better workshop.


  • 2 days is just too long – This was a common email I got recently. I guess 2 days is quite a bit much for most people so I’m going to look at how I can lessen that and still retain value & info.
  • Weekends might be better – I don’t know if that’s true for everyone, but I had several requests for a saturday workshop instead of a Thurs / Fri
  • Price – Too expensive. I offered some discount codes to readers of my blog and the SMCSLC, but I guess that wasn’t enough. I don’t know how much to budge, but it’s worth a look

Like most people, I don’t like when something doesn’t go my way, or when something doesn’t play out like I want it to. The only way to truly be defeated by a failure is to not learn anything from it, and I refuse (as should you) to ever be truly defeated by anything.

READ MORE:   Guerrilla Social Media Marketing


What do you think? What would you like to see in a social media workshop? Are there certain topics, teaching styles, info, etc that you would find more useful than others?

I’d love to hear more feedback in the comments below.

Thanks for reading,
Josh “Shua” Peters

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