If you're doing an awareness campaign for instance no matter what media you use you're not going to be gauging ROI, you're going to be gauging your impact through enagement.

Setting quality over quantity goals are great when you're working on awareness and branding. When the end result isn't financial, but getting your name infront of people and orchestrating how they percieeve you.

Social Media can also be used in your sales and marketing funnels so when you start using it as a lead generation tool or as part of your sales force then you can gauge ROI because you're using it as a tool to generate income. This is when you apply the same ROI equation that you would for any other method of marketing.

Hope this has helped you make some sense of the topic.

There has been a lot of tweets on social media and ROI. Those tweets have puzzeled me. If one invest resources in social media, how can that investment be attached to worldwide sales directly?

I have learned that social media is about content and relationships. Through sharing information, engagement and dialogue one gets mentions, buzz and the possibility to influence the customers and the persons near to the customers.

I believe that rather than setting quantity goals for a social media strategy, one should set quality goals. Such goals could be fans on a Facebook site, tweets on Twitter or mentions in other social networks.

I also believe that the best salesperson in social media is the one that does not sell, but tries to relate to customers. The Gap experience, as mentioned above is a good example. I think that example supports my theory.

One could compare sales numbers with and without campaigns in social media, to see if there is any difference. But instead of measuring quantiy, I think one should rather measure quality. As far as social media goes.

If you're doing an awareness campaign for instance no matter what media you use you're not going to be gauging ROI, you're going to be gauging your impact through enagement.

Setting quality over quantity goals are great when you're working on awareness and branding. When the end result isn't financial, but getting your name infront of people and orchestrating how they percieeve you.

Social Media can also be used in your sales and marketing funnels so when you start using it as a lead generation tool or as part of your sales force then you can gauge ROI because you're using it as a tool to generate income. This is when you apply the same ROI equation that you would for any other method of marketing.

Hope this has helped you make some sense of the topic.

There has been a lot of tweets on social media and ROI. Those tweets have puzzeled me. If one invest resources in social media, how can that investment be attached to worldwide sales directly?

I have learned that social media is about content and relationships. Through sharing information, engagement and dialogue one gets mentions, buzz and the possibility to influence the customers and the persons near to the customers.

I believe that rather than setting quantity goals for a social media strategy, one should set quality goals. Such goals could be fans on a Facebook site, tweets on Twitter or mentions in other social networks.

I also believe that the best salesperson in social media is the one that does not sell, but tries to relate to customers. The Gap experience, as mentioned above is a good example. I think that example supports my theory.

One could compare sales numbers with and without campaigns in social media, to see if there is any difference. But instead of measuring quantiy, I think one should rather measure quality. As far as social media goes.