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My first week at The Search Agency pt 1

The Search AgencySo here it is. The end of solo work and the beginning of a new chapter in my career. It’s exciting and a little bit scary too because now there’s more at stake when it comes to client interactions. Success or failure no long just affects me and my client, it now affects an entire company full of people.

A little over a week ago I accepted a position as Manager, Social Media at The Search Agency, and while the last week I was employed here it was filled with paper work, company training, welcome week events, etc. This is the first week here where I’ll be working on clients the whole time so it’s what I consider my real first week.

 

About The Search Agency

TSA is an internet marketing agency that is deeply rooted in SEO, PPC, and online display marketing. They have worked with a host of extremely well known companies (I don’t know which ones I can list yet since it’s my first week) with several amazing ones in the pipe I’m looking forward to working with.

They have a proprietary suite of tools they have created over the years that produce some of the most amazing and insightful data I’ve even seen in my years of internet marketing. This is one area where I feel they dominate many others is in the technology they have spent 100′s of hours and who knows how much money creating all for the benefit of them and their clients.

Their company motto is “There’s Always A Better Way” and I find that amazing. It represents a company that never gets comfortable and is always evolving (like adding a social media division…). They also have a host of awards and certifications to their name.

 

What I’ll be doing there

My job description at TSA is a little open ended right now. I get to help really define it and help create what it means to have a social media arm inside the company.  However, as it’s defined right now I’ll be doing:

  • Social media analysis and strategy for clients and TSA
  • Social media training and coaching both for clients and internally
  • Building content and grow the online presence of TSA

 

I’m quite excited about this new opportunity. The company has an amazing culture (something Jay & Amber talk a ton about in NOW Revolution) which is one of the main factors that swayed me from other job offers with 1/2 the commute this one has (1.5 – 2 hours one way via car 2 – 2.5 via bus).

If you’d like to find out more about TSA checkout their Site, blog, or follow them on Twitter.  You’ll be seeing my name on all of these in the coming weeks.

Thanks for Reading,
Josh “Shua” Peters

P.S. Check out my new office and my post on New Mix Marketing today about Being A Lighthouse

My Office At The Search Agency

My Office At The Search Agency

How To: Think like a social media newbie

Social Media NewbiesI love social media newbies. I really really do.

Sure sometimes they abuse the platforms, make mistakes, and piss everyone off, but that’s all part of the learning process. We’ve all made mistakes but the fact that we learned from them and added it to our own personal best practices is what matters.

They’re excited and they want to learn everything as quick as possible. They hit the RT & Like buttons with gusto and are always trying out new things. They have the desire to see how far platforms can take them and what they’re capable of.

It’s so easy to get into a rut. To have a set way of doing things and be resistant to change. It’s easy to say “I know the best way because it’s my  way” and think everyone else is an idiot.

I know you’re guilty of this from time to time because I’m guilty of it too. We all are, it’s just part of our self-interested human nature, but we can do better.

Social media is about sharing and learning. It’s about getting connected and finding new, interesting, or meaningful things every day. It’s about adding a dash of that human touch the digital age has taken away.

Let’s all keep an eye out for better ways to do things, to test the limits of what can be done and never stop asking questions. Let’s be more like social media newbies and less like social media mavens, experts, gurus, rockstars, ninjas, pirates, or whatever.

Thanks for reading,
Josh “Shua” Peters

Image by paparutzi

Pandora and Facebook make beautiful music together

Pandora FacebookYesterday I was stunned when I went to Pandora‘s site and the music of Blaqk Audio started playing before I even signed in. I double checked Foobar to make sure it wasn’t playing, checked other tabs to see where the music was playing from and then I noticed the little bar pictured to the right.

How great is that? Pandora has integrated with Facebook and could tell what I would like to hear based on my Facebook profile (which I was signed into at the time).  I don’t know when they did this but it’s genius, and I have to wonder why other sites aren’t doing the same.

Could Amazon increase their sales even more if when you went to their site they had a “based on your Facebook profile we recommend” section? What if IMDB presented you with a previews of movies you do / might like based on your Facebook profile.

What about brick and mortar stores with an online presence? BevMo could have a “playlist” of beverages ready for you to select from. Target could build a suggested shopping list. The possibilities are virtually endless.

Sign in to Facebook and head over to Pandora and let me know how it worked for you, and while you’re at it can you think of other places where this kind of technology would be helpful?

Thanks for reading,
Josh “Shua” Peters

4 concepts to optimize and simplify your online presence

4 concepts to optimize and simplify your online presenceHow does your online presence and content make you feel? Happy, content and a little giddy or scared, confused, and a little upset? If it’s the first one then give yourself a break and enjoy a little entertainment. If it’s the second one, then read on and lets do something about it.

Before starting with a new client I always start with the same 4 concepts:

Mission Statement
AIDA
MAD-R
SWOT

Once I’ve gathered as much info as I can using these 4 concepts is when I then begin the strategic and tactical planning. After all, knowing is half the battle.

Mission Statement
A good mission statement is a powerful thing. It can focus activities, inspire individuals, commit resources, fuel corporate communications, clarify marketing messaging, and provide guidelines for tactical and strategic planning. It should be the guiding force behind your decisions because it’s what your company stands for.

When was the last time you looked at your company’s mission statement? Do you have a mission statement? If you don’t have one then get on it right now. If you have one then pull it out and see how everything compares.

Does your content support your mission statement or is it in opposition of it? Do your profiles and campaigns work to further your mission? Let this be your “guiding light”.

AIDA
AIDA stands for Awareness, Interest, Desire, and Action. It doesn’t matter what tools or platforms you’re using for your marketing the classic AIDA model can help you organize, define, and focus all of your online activities.

Figuring out where everything falls in this classic sales & marketing funnel will help define a purpose and style for everything. It will help you understand what’s happening in your processes and why.

MAD-R
Money, Authority, Desire, and Response. MAD-R are the attributes that define what a market is. When you find these attributes in a much higher concentration then it’s considered a target market. Do you have these laid out for your customers?

Knowing these attributes will help define your messaging. It will define the words you use, the keywords you strive to rank for, even the jargon you associate with your business and your products. Knowing exactly who your target market is and why they’re your target market can make a huge difference in the content you create, the things you say, and the decisions you make.

SWOT
Strengths, Weaknesses, Opportunities, and Threats. You probably did this when building the business plan for your company and now is the time to revisit it.

SWOT can be applied to any part of your business or the business as a whole. Run a SWOT analysis on your marketing to see where you can make improvements and build better campaigns. Use it to analyze sales and customer service to find ways to improve their results. It’s another classically powerful way to help simplify and optimize your business.

When you combine the power of knowing exactly what direction you want to go, funnel organization, customer info, and objective analysis your decisions become easier. Using these concepts will help to organize and clarify your messaging and simplify and optimize your online presence.

Thanks for reading,
Josh “Shua” Peters

p.s. Today is the last day you can enter to win a FREE copy of The Now Revolution

image by Horia Varlan

NMM: The birth of the CCO… Chief Culture Officer

CCO Chief Culture OfficerWe’re seeing new titles of Social Media Manager, Director, etc. lately. I’ve even seen an opening or two for a VP of Social Media and one CSMO (Chief Social Media Officer). How far away is the CCO or CCCO? Is this the next evolution of business, is it the next big workplace revolution? One where a company measures it’s success not in just dollars and cents but in employee happiness and internal communication?

Weigh in on this topic on the New Mix Marketing blog and tell us if you think we’re about to see the birth of (and major acceptance of) the Chief Culture Officer?

Thanks for reading,
Josh “Shua” Peters

Win a copy of The Now Revolution by Jay Baer and Amber Naslund

Free Now RevolutionAs promised I’m giving away a copy of the The NOW Revolution (7 Shifts to Make Your Business Faster, Smarter and More Social) by Jay Baer and Amber Naslund. It’s going to be quite simple to win, all you need to do is tweet a post from New Mix Marketing with the tag #NMMBlog. Each tweet gets an entry into the drawing which will be held one week from today (the 16th).

Thanks for reading and good luck,
Josh “Shua” Peters

NMM: The Prestige of Social Media

Today for the New Mix Marketing blog I wrote about how integrating social media in your awareness campaigns can help keep the image of your company buoyant and keep your products worth your asking price in the minds of your customers.

Take a look and let me know what you think.

The Prestige of Social Media

Thanks for reading,
Josh S Peters

Twitter 101 is up!

Marketing Success 101 I had the great fortune to talk to my new friend Kayvan Mott this morning on his online radio show Marketing 101. I talked a bit about TwittFaced, and a bunch about Twitter as my topic for today was Twitter 101.

The podcast is now available for both streaming and download, so even if you can’t listen right now, you can download it and save it for later. After you do, feel free to stop back here and let me know what you think.

Thanks for all your support,
Josh S Peters

Join me on Marketing Success 101 Tomorrow

Marketing Success 101Tomorrow I’ll be the guest on Marketing Success 101 where I’ll be talking about using and maximizing Twitter for your business. This online radio show should last about 30 minutes and starts at 10am PST.

I hope you’ll join us, or forward this post to someone you know who would ebenfit from it.

Thanks,
Josh “Shua” Peters

New Mix Marketing is LIVE

The New Mix Marketing blog is live and going. The first article Get MAD-R About Your Social Media Marketing is up. Every monday I’ll be posting on Shuaism the link to my NMM article.

I’d like to thank all my loyal Shuaism readers and I hope you’ll all join me and many other bright and talented people over at New Mix Marketing.

Thanks for reading,
Josh S Peters