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NMM: The Prestige of Social Media

Today for the New Mix Marketing blog I wrote about how integrating social media in your awareness campaigns can help keep the image of your company buoyant and keep your products worth your asking price in the minds of your customers.

Take a look and let me know what you think.

The Prestige of Social Media

Thanks for reading,
Josh S Peters

Twitter 101 is up!

Marketing Success 101 I had the great fortune to talk to my new friend Kayvan Mott this morning on his online radio show Marketing 101. I talked a bit about TwittFaced, and a bunch about Twitter as my topic for today was Twitter 101.

The podcast is now available for both streaming and download, so even if you can’t listen right now, you can download it and save it for later. After you do, feel free to stop back here and let me know what you think.

Thanks for all your support,
Josh S Peters

Join me on Marketing Success 101 Tomorrow

Marketing Success 101Tomorrow I’ll be the guest on Marketing Success 101 where I’ll be talking about using and maximizing Twitter for your business. This online radio show should last about 30 minutes and starts at 10am PST.

I hope you’ll join us, or forward this post to someone you know who would ebenfit from it.

Thanks,
Josh “Shua” Peters

New Mix Marketing is LIVE

The New Mix Marketing blog is live and going. The first article Get MAD-R About Your Social Media Marketing is up. Every monday I’ll be posting on Shuaism the link to my NMM article.

I’d like to thank all my loyal Shuaism readers and I hope you’ll all join me and many other bright and talented people over at New Mix Marketing.

Thanks for reading,
Josh S Peters

The New Mix Marketing Blog Launches Monday

New Mix MarketingNext Monday some fellow marketers and I will be launching a brand new blog. The New Mix Marketing blog will be a culmination of efforts from such amazing people as Rick Galan, Scott Duehlmeier, Darin “Doc” Berntson, Nick Johnson, and myself. The blog will be covering  will be coming along as soon as we find suitable writers for these subjects.

The traditional marketing mix has been changed forever with the addition of the internet. The new marketing mix can contain any combination of  SEO, PPC, Social Media, PR, Branding,  UX/UI Design, Email Marketing, Affiliate Marketing, and Media Buys / Online Advertising with new niche’s opening up all the time. That’s why I’ve assembled this team of professionals to work on this blog together.

Initially we’re starting out with SEO, PPC, Social Media, PR, Branding, and  UX/UI Design being covered, with the rest being filled once we find suitable writers for each topic (if that’s you send me an email telling me why it’s you). Our vision for the blog is to have it become  a “one stop shop” for people wanting to learn all about the new marketing mix that exists online today.

This does however bring up the question of what will happen to Shuaism. As of right now I’m going to be putting more of my actionable material on NMM, and I’ll be using this blog as more of a “playground” of thought. Someplace to explore more ideas, put less How-To’s & such on it, and get it to be more of a platform for others to be heard as well. No matter what, it’s still going to be great content.

I hope that all you amazing readers here will hop on over to New Mix Marketing and sign up to follow us on there.We’re all very excited, and hope you will join us in this new endeavor.

Thanks for reading,
Josh S Peters

p.s. I’m going to be giving away a copy of Jay Baer & Amber Naslund‘s new Book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social next week, so stay tuned for that.

Social Media Integration – How do all the pieces fit?

Social media integrationSocial Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), all of which take some major planning and time to execute. However, there are some basics that you can tackle and start building on your existing Internet marketing tactics.

SEM (SEO / PPC)

Search Engine Marketing (SEM) is all about getting people you find you and your products via search engines. As such there is a lot of target content, landing pages, etc. that can be used for your social media usage as well.

SEO

There have been several studies done to show that brands engaging in social media are much more likely to be searched for. With your SEO efforts in full swing you will have better control of what people see when they search for you. Also, you can ensure that your social profiles are linking back to perfectly optimized pages.

PPC

If you’re doing PPC right you’ll have target landing pages created for your campaigns. These pages should have gone through A/B testing, SEO, and user testing to ensure that you’re getting the most out of your PPC dollars. These pages are the links you want to send out via your social profiles. Be sure to use a link tracking service to see how the links are doing.

Email Marketing

Put links to your relevant social profiles in the emails and display them prominently. This should help you build your community from existing customers / fans. You can also export your email list to a gmail account and then have Twitter find people for you to follow who subscribe to your email.

Tip: If you’re going to create a list on Twitter of people you find this way, make it a private list.

Media Buys

If you buy ad space online then be sure to include the icons for the social outposts you use. This gives people the ability to go and get more information about you. While ad CTR typically hovers around 1%, and demonstrates our lack of interest in traditional marketing, it doesn’t demonstrate our lack of curiosity.

Press Releases

The cornerstone of PR is a great place to promote your social profiles. At the end of your press releases add the line “for more information check out our web site or look us up on Twitter and Facebook” with links to all three. Here is a good way for people to move from something static (release) to something dynamic (your interactive profiles).

Design

Your social icons / links should be placed prominently on your site. If you’re using these tools then use them properly and be proud of it. Give your customers more ways to contact you and interact with you. Build more value into your online presence and integrate your feeds on your site (where appropriate).

Personally, the first thing I do when looking at a company is see if they have a Twitter, Facebook, etc. account and then look at them. Based on what I see is what I base my initial opinion on and then move from there. I’m not alone either, as more and more people are getting involved they’re expecting more and more from companies.

What do you think? Anything else that should get added to the basics list?

Thanks for reading,
Josh S Peters

How I’m cheating on Twitter

CrapwareI hate crapware. I’ve written and spoken about how much I hate it. It’s the reason why Twitter numbers mean nothing, it’s why you can’t just look at someone’s account and say “wow, they’re doing great!”, and it’s why you should be suspicious if an agency or consultant you’ve hired shows explosive growth for no real reason.

Another reason I detest crapware so much is that one of the corner stones of the social media evolution is transparency; using this stuff is anything but transparent. It’s a way of being lazy, of gaming the system, and turning social media into nothing more than a meaningless numbers game; reducing it from communications and relationships to a high school popularity contest.

However, I’m not an unreasonable man. Maybe, just maybe I’m not giving this stuff a fair shake. Maybe I’m not really doing it justice and I’m jumping to conclusions. Maybe there really is some hidden value behind these systems.

The Crapware Experiment

A while ago I created the Twitter account SMFeeds to constantly feed me, and anyone else who cared, posts from what I consider to be the best social media blogs on the web. Using this account I amassed a staggering 84 followers without doing anything more than just existing and retweeting posts from it.

The account has no business or popularity objective,  it has no real reason for existing other than that I want it to. That is why it’s absolutely perfect for this experiment.

10 days ago I signed up for a newcomer in the automated follower arena followATHON. This is a free service that supposedly helps you “Get tons of followers for free!” and “with followers who actually want to follow you”. It’s free because it places an ad for itself in your Twitter stream 3x a day.

Sounding too good to be true, I signed up SMFeeds for it and in the last 10 days it’s gained 10 whole followers, but is now following over 300. As of right now It’s not exactly a run away success.

The Metrics

Every Monday I’m checking the account and taking stock of what progress has occurred in the last week.

  1. Following
  2. Followers
  3. RTs
  4. Positive @s
  5. Negative @s (people upset at the account using followATHON)
  6. Average link clicks
  7. Total link clicks

I took stock of each stat the week before to establish a base, and I’ll be running it for 3 months. Each month I’ll give an update on the progress with the stats. At the end of 3 months I’ll switch to another crapware and let it run for 3 months. My current plan is to just keep doing it, until I run out of crapware to test.

How you can help

In the comments below list some of the crapware you come across so I can test them here. Depending on how many programs I get, I might adjust the scope and duration of the testing. Right now I’m planning on using followATHON, Tweet Adder, Twitter Adder, Twillow, and then some kind of simple auto-follow service before returning to normal.

I realize it would be better to test each one head to head, and I have plans for that kind of test down the road, but first I want to see how they all stack up using the same account and how they build on the “success” of each other.

Thanks for reading,
Josh “Shua” Peters

image by rzrxtion

Twitter Cheat Sheet

Today I was speaking with one of my coaching clients and he asked me “Is there a Twitter cheat sheet anywhere I can get?” In TwittFaced (Your Toolkit for Understanding and Maximizing Social Media) my co-author and I cover Twitter basics and ideals extensively, but I have yet to do that here.Well friends, that’s what this post is.

The Twitter cheat sheet is a quick and dirty primer on Twitter. I’ll cover some of the basic terms, symbols, and ideas behind using Twitter. If you’re reading this in your email or RSS reader and don’t think it will be helpful to you, please send it on to beginner who might benefit, thanks.

Twitter Cheat Sheet

Twitter is a communication and networking powerhouse that connects people to each other, ideas, and topics. It’s a way for businesses to connect to their customers, get feed back, and interact with the people who enjoy their products enough to talk about them. The problem, for some, is getting started and understanding the symbols and terms used on Twitter everyday.

Twitter Symbols and Terminology

@ – The at sign is how you talk to people. Anytime you see @ followed by a username the message is either being directed at, or referencing to that person.

  • ex: @JoshSPeters Thanks for putting together the Twitter cheat sheet, it’s awesome!
  • ex: I really enjoy @JayBaer‘s blog. It’s very insightful and informative. You should check it out.

# – The hashtag denotes a topic, event, idea, etc. that your tweet pertains to. The tag can be placed any where in the tweet, but is often put towards the end.

Twitter Cheat Sheet Hash Tag

RT – This stands for ReTweet. It’s a way of echoing what someone says, or sharing what someone has said with your own followers.

Twitter Cheat Sheet RT

Fav – The little star icon that comes next to tweets (on Twitter.com) is how you favorite a tweet. Favoring a tweet is a way to collect tweets you find inspirational or to save for later if you’re on a mobile device

Twitter Cheat Sheet Favorite

DM – Stands for Direct Message. This is a private message sent between two people that only those two people can see.

Twitter Cheat Sheet Advice

When picking your Twitter name give it some thought. Try to get your own name if possible. If not, then try to get something that represents you, and don’t fret too much about it, because you can always change it later.

Fill out your profile! Put your real location (so people can find you) and HONESTLY fill out your bio. Make it interesting and don’t just stuff it full of keywords and banal crap, tell us who you are and what you like.

When it comes to Twitter who you follow is completely up to you. Just because someone follows you does NOT mean you have to follow them back. It’s all up to you.

Amount of followers someone has doesn’t mean much, in fact the amount of Twitter followers someone has could mean nothing at all. The value you get from Twitter is all from who you follow and why.

Can’t figure out where to start? Just jump right in. Find some people in your area and just start talking to them. Connect to some new people and make some new friends. After all that’s what Twitter is all about.

Use a link shortener like Bit.ly to share your links. This will help you use fewer characters for links in your precious 140 limit per message.

Once you start following 100+ people it’s a good idea to start using a 3rd party Twitter app like TweetDeck to help you “manage the madness”.

Be sure to send more @ messages than links or updates. This is a medium for 1) Connecting 2) Communicating 3)Sharing. You will never get beyond the introductory stages of Twitter if all you do is broadcast crap all day long.

If you have any Twitter related questions or have some tips of your own please add them to the comments below

Thanks for reading,
Josh “Shua” Peters

image by Rosaura Ochoa

5 Ways to Market Your Online Video Successfully

If you’ve got a great online video but aren’t sure how to showcase it, you’ve come to the right place. With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business. But they can also easily get lost in the shuffle. Here are some tips to attract attention and draw in your audience:

1. Keep it Simple The best way to ensure brand notoriety and engage with an audience is to keep your video shorthand sweet. Ask yourself what the key benefit to the audience is and create messaging that lets the audience know what’s in it for them. The more targeted and concise your video, the more memorable it will be.

2. Make Sure it Stands Out If you’ve got a great video, the last thing you want is to have it buried on your home page. The more easily accessible your video is, the more hits it will get. Also, keep in mind that you must have your organization’s name tied to it to ensure brand recognition.

3. Rely on Search Engines Since search engines now have more capabilities to display videos, they’re a great way to get your video noticed organically. And with video so prevalent on the Internet, you actually have a better chance of getting noticed with your video than you do with plain text.

4. Use Video Hosting Website YouTube and other video hosting sites are great ways to get your product or service noticed by people who weren’t necessarily looking for you. And, you can create your own channel and showcase your videos without spending money on bandwidth. Bottom line, these sites are a great way to build awareness and boost your ROI.

5. Inspire Your Audience to Take ActionWhether it’s to learn more or buy your product, your video isn’t any good if it doesn’t allow yourtarget audience to take action. So, even if your video is purely educational – you want to makesure you give your audience the information they need to build a stronger relationship with you.

Bio: Maria Rainier is a freelance writer and blog junkie. She is currently a resident blogger at First In Education and performs research surrounding online schools.

Want social media success? Make it meaningful.

Have you ever seen someone say “Wow, look at that social media campaign. Look how amazing it is that they are pushing out their same old advertising crap and ignoring everyone. Look at the way they haven’t embraced the medium, but instead have just found a new way of doing the same old crap. This is such a terrible waste of time, we should all emulate it.” No? Neither have I.

Your campaigns are never going to make headlines, your campaigns are never going to be worth talking about, your campaigns are never going to get anywhere until they mean something.

Would the Ford Fiesta campaigns have ever been note worthy if all it consisted of was a deaf Twitter channel and a few links that said “Tweet This”? No.

Would the Old Spice social media campaigns attracted any attention if they just consisted of “Here’s our crap, now buy it” messaging? Nope.

And would Jet Blue have had anywhere near the success they did if they just used the same old tired tactics and pushed out crap no one cares about? Definitely not.

A new year is just around the corner and it’s going to be a great opportunity for you and your business to find some meaning in your marketing. To build something that is new and exciting, to have a message worth spreading and to start seeing the success that comes with it.

Say no to meaningless marketing and start making messages that matter.

Thanks for reading,
Josh “Shua” Peters

image by Pink Sherbet Photography